Guide to Thailand
Thailand is one of my top-booked destinations in Southeast Asia, and for good reason. Similar in size to Spain or France, it refuses to be just one thing. It is a destination that unfolds in layers: one day you’re navigating Bangkok’s high-octane streets where century-old temples sit beside sleek rooftop bars; the next, you’re in a northern mountain sanctuary where ancient traditions still anchor everyday life.
As a travel curator, I look for destinations that offer a perfect blend of inspired design and seamless experiences. Thailand delivers this in spades, provided you have the right intel to navigate its distinct regions.
Whether you’re dreaming of dramatic misty mountains or the emerald karst formations of the south, I’ve gathered the essential insights to help you plan a purposeful escape to the "Land of Smiles."
The Strategic Essentials: Need to Know
Best Time to Visit: The cool season (November to February) is the sweet spot for central and northern exploration. If you’re heading to the islands, the hot season (March to June) is ideal for island hopping.
Ideal Length of Stay: I recommend 10–14 days to truly experience the "greatest hits"—combining Bangkok’s energy, Chiang Mai’s culture, and a restorative island finish.
Dress Code: While casual, breathable fabrics are your best friend in the humidity, modesty is a requirement for temples and royal sites. Ensure your shoulders and knees are covered to show cultural respect.
Airports: Most international journeys begin at Suvarnabhumi (BKK) in Bangkok. From there, domestic connections to Phuket (HKT), Chiang Mai (CNX), and Koh Samui (USM) are incredibly efficient
Bangkok: The Sensory Rush
Bangkok is a city of beautiful contradictions. It’s a foodie haven that balances Michelin-starred refinement with the world’s most famous street-food scene.
Where to Play
Beyond the iconic Grand Palace and Wat Arun , I recommend escaping to Bang Krachao, known as the "Green Lung" of the city, for a morning of cycling through tropical foliage. For a 360-degree view of the skyline, head to the MahaNakhon tower at sunset.
Where to Eat
For a Splurge: Gaggan remains a theatrical, high-concept masterpiece.
Modern Thai: POTONG, led by Chef Pam (the youngest and first female chef to receive both a Michelin star and the Michelin Opening of the Year award simultaneously), is currently one of the most sought-after tables in Chinatown.
Where to Stay
The Legend: Mandarin Oriental, Bangkok. An elegant landmark offering a world-class spa sanctuary.
The Modernist: Kimpton Maa-Lai Bangkok. Sleek design with a vibrant rooftop scene.
The Boutique Retreat: The Siam. An opulent, serene sanctuary featuring a stunning fountain atrium.
Chiang Mai & Chiang Rai: The Cultural North
In the northern foothills, the pace slows down. This region is the heart of Lanna culture and ethical nature encounters.
Where to Play
Spend a day at Elephant Nature Park or Patara Elephant Conservation. I only recommend ethical sanctuaries that focus on the well-being of rescued elephants—riding is never an option in a curated Katiya Experience. In Chiang Rai, do not miss the surreal, contemporary artistry of Wat Rong Khun (the White Temple)
Where to Stay
Authentic Luxury: Raya Heritage. This property features traditional architecture and serene jungle views just outside the city.
The Ultimate Adventure: Four Seasons Tented Camp Golden Triangle. A luxury safari-style camp where you can cruise the Maekok River into the borders of Laos and Myanmar.
The Islands: Phuket, Krabi & Koh Samui
The coast splits into distinct personalities, offering everything from high-energy beach clubs to secluded wellness retreats.
Where to Play
In Phuket, charter a private yacht to the Phi Phi Islands to find hidden coves far from the day-trippers. In Krabi, explore the dramatic limestone cliffs of Railay Beach. If you’re in Koh Samui, take a hike through Ang Thong National Marine Park for panoramic views of the emerald seascape.
Where to Stay
The Icon: Amanpuri (Phuket). The quintessential retreat on a private peninsula with unparalleled service.
Dramatic Scenery: Rayavadee (Krabi). Nestled among limestone cliffs, it offers one of the most unique dining settings in the world at The Grotto.
Wellness Focused: Six Senses Samui. Bright, open-air villas that prioritize restoration and sustainability.
Signature Flavors: A Taste of the "New Model"
You haven't truly experienced Thailand until you've sampled the regional nuances of its cuisine:
Pad Thai: The classic wok-tossed balance of sweet and tangy.
Massaman Curry: A richer, gently spiced curry that is pure comfort.
Mango Sticky Rice: The ultimate seasonal treat.
Curator’s Tip:
If you have already fallen in love with Thailand and are seeking your next adventure, consider Vietnam for a similar blend of buzzing cities and emerald countryside, or Kyoto, Japan for a deep dive into ancient traditions.
Ready to plan your inspired escape? The most sought-after properties in Thailand book up months in advance. Reach out today, and let’s discuss how I can take the planning load off your plate to deliver a refined, flawless journey.
